Meet Priya & Rahul. They want to design the interiors of their home. They are not able to agree on who to select for the 3D design – a freelancer or an established agency? Let us help them with pointers – so their decision becomes easier.
Each option comes with distinct advantages and challenges.
Creative control & flexibility
Full creative autonomy
Must align with Organization’s vision – limited design flexibility
Cost & Schedule
Usually cheaper than agency (minimal overheads, flexible profit margins). Schedule flexible – usually limited number of parallel projects
More often more expensive (overheads, salaries, fixed costs, defined profit margins etc). Schedule rigid – may have multiple mega projects ongoing in paralle
Quality
Fit for purpose for most small to medium projects
Capability aligned with large and mega projects
Client access & reputation
Self promoted and acquired clientele. Limited access to large and mega projects
Built in client network and strong credibility through organizational association
Professional development
Self directed learning mostly via CPD (Continuing Professional Development)
In-house training and access to mentors & specialists
Personalized attention
Almost always more personalized attention and easier communications
High dependence on personal relationship with project liaison. Structured communication – less flexibility
Both Priya and Rahul now have a clearer picture of the choice. They have worked it out and have selected what they feel is right for them!
They have realised that there is no right or wrong in this choice. Depends totally on their personal circumstances and needs.
The most important factor is the personal relationship with the freelancer or the agency representation. This usually goes a long way in determining how close the design is to the agreed vision.